Having maintained its influence in Sri Lanka for over 55 years, Dettol has established itself as a veritable household name; the brand furthers its hygiene promise with the 2019 iteration of the ‘Clean Hands, Clean Nation’ program, which is a three-pillared initiative, that focuses on proper waste disposal and management within Sri Lanka.
Due to injudicious waste disposal and management, a daily figure of 400 kilos of plastic waste is carelessly divvied up in drains, road side areas and waterways, which pollute our soil and the ocean. Dettol’s hygiene message has always focused on the family and its immediate living spaces while also inculcating the global message of the importance of hygiene to the younger generation.
This well-crafted campaign finds its core structure in three distinct pillars, which are designed to offer realistic and attainable goals, namely — Prevention of Marine and Beach Pollution, Education of the Community, and the Facilitation of a Cleaner Sri Lanka. It is these three pillars that promises the sustainability and achievability of this island wide campaign. Joining hands with this effort will be the Marine Environment Protection Authority (MEPA). the Central Environmental Authority (CEA) as well as the Ministry of Mahaweli Development and Environment, which has been a steadfast companion since the launch of this initiative in 2017.
Pillar 1 - Prevention of marine and beach pollution
Pillar 2- Educating youth on hygiene and Environmental protection
Educating students on Handwashing and personal Hygiene
Educating more than 8000 local and foreign Scouts on their personal Hygiene and keeping their environment clean
Pillar 3 - Facilitating a Cleaner Sri Lanka